Google Ads is one of the most popular and widely used paid advertising platforms in the digital marketing strategy today. It is a proven method that has benefitted many organisations by way of;

Reaching more and more people faster.
Increasing brand awareness.
Remarketing to previous visitors.
Track and monitor performance effectively and accurately.
Creating greater visibility for the brand and business.
There quite a bit of potentials on the market for businesses, especially for local businesses, because with time, people near me' searches have raised drastically (using the advent of smart cellular devices), creating more opportunities for local businesses.



With assistance from a Digital Marketing Agency which is specialized in ads google ads or elsewhere, exactly what can a local business do so that you can tap into the vast opportunities made available from Google Ads to produce more leads, traffic, and conversions?

Here are several tips:

Ad extensions - Ad extensions are extra pieces of information that are added to your advertisement giving more information about your small business to users. Ad extensions normally include such information as contact numbers, reviews, additional links aimed at your web, etc. Your ad extensions needs to be selected in accordance with your specific goals for creating the ad, along with your partner Google Ads Agency will help you with this. For example, if you wish to direct more and more people to your physical store, you will get location extensions, call-out extensions, etc.

Local service ads - This is a relatively recent ad format on Google Ads, that is certainly specially designed for local companies that offer a specific service. These ads have excellent performance since they're very tightly related to the search. An added advantage of local service ads is because give the business more prominence on Google Maps and are displayed on 'near me' searches.

Google product listings - Let your clients and other shoppers understand what products you have in stock with Google product listings.

Customer reviews - Using your customer reviews on your website is an excellent way of increasing sales, so long as they are placed well and therefore are positive reviews. How do you know which reviews will have a positive reaction for a customers? You can test which reviews attract clicks by testing them as ad copy. The best-performing ones ought to be displayed in your website.

Testing keywords - Run ads with different keywords to find out which ones will convert well. The best-performing keywords are able to be used for the SEO purposes.

Use local terms for keywords - Using local terms for keywords and the copy can be be extremely appealing to shoppers and create a sense of pride in your local community. In addition, using local landmarks and locations can be beneficial to you as well.

Google's My Business page - This feature is free for business users and makes it easy for people to find information about your business. This may include telephone numbers, addresses, product types, opening hours, etc, too as customer reviews.

Negative keywords - Negative keywords can drain your financial allowance, rather than really allow you to get any leads. Having a set of negative keywords is a good strategy for avoiding unwanted traffic that is certainly irrelevant for a business, and will not ensure you get any sales.

Optimised landing pages - More often than not, an ad will lead a customer to a business website's Home page and from there the user is expected to navigate the web page on their own and locate the products they may be interested in. Most users get fed up before too long and abandon their intent to buy anything. The solution with this is to have dedicated landing pages for the ad campaigns so that the consumer is directed to these products or information they are interested in.

Remarketing ads - Remarketing to those people who have already visited your website previously is an excellent way of increasing conversions as these are people that had or still need the interest to get your products.